One of India’s most popular young electronic music producers, few artists have experienced the meteoric rise to fame that 23-year old Ritviz Srivastava has, and even fewer have been able to sustain that popularity. In December 2017, he shot to fame with a hit single, Udd Gaye, which effortlessly blended elements of Indian traditional music, hip-hop and electronica. The track was declared the biggest party anthem of the year in India by a partnership between Bacardi, comedy collective All India Bakchod & iconic Indian dubstep producer Nucleya.