On May 20th, 1873, Levi's invented the original blue jean. The Levi’s 501® has been the original blank canvas and an emblem of self-expression. 145 years later, Levi's is celebrating 501® Day with the jean that started it all.

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A celebration what it means to be forever original, with performances by some of the biggest hip-hop DJs from around the world, an epic scale Levi’s Tailor Shop and Limited-Edition collections.