HDFC Life embarked upon the second edition of The Memory Project, emphasizing on the integral values our lost loved ones have left behind.

The aim was to take this culture forward and provide catharsis to people, giving them a creative outlet to share their experiences.

Soulmate, Khalid Ahmed, Divya Dutta, Neville Shah, Akashdeep Singh, Aarifah Rebello and Ankita Chawla gave a deeper meaning to the Memory Project. Each of them has a rather unique way of telling their story. Whether it is rap or poetry, writing a book or singing a song; each one had their own expression of grief.