DIVINE

India

Scope of Work  
Custom Visual Content and Execution

Rapper Vivian Fernandes is a native of Mumbai who goes by the name Divine. An intense MC whose rhymes smoothly switch between Hindi and English, his vantage point is the streets, or more specifically, the gullies where he was raised. Previously a member of the group Mumbai's Finest, Fernandes broke through as solo artist in 2013 with the single "Yeh Mera Bombay," in which he displayed pride for his community while illustrating the increasing wealth gap of its people. Signed to Sony Music India, Divine scored another hit in 2015 with the booming "Mere Gully Mein," a track featuring fellow Mumbai native Naezy. Rolling Stone India listed its video as among the ten best of 2015, and BBC Asian Network identified the rapper as among the Indian artists to watch.

We work closely with the artists right from the ideation stage to creatively depict their narratives using curated content, animations, characters, or even images. We plan and execute dynamic lighting and stage designs to create visual experiences that bring out the emotional intent of the music.

We have developed  and designed Divine's 2021 Touring visual pack at Ground Control studios in collaboration with Black Grids.

Video Credits:  Ground Control